Impact of online social media on consumers’ purchasing intention via social network sites
نویسندگان
چکیده
منابع مشابه
The Effect of the Online Social Network Structure Characteristics on Network Involvement and Consumer Purchasing Intention: Focus on Korean Social Promotion Sites
The study aims to understand how the characteristics of online social network structure (tie strength, network density, network centrality and homophily, etc.) can impact consumer purchase intention through network involvement. This study focuses on social promotion sites (social commerce sites) like TicketMonster which is the most popular deal-of-the-day website in South Korea etc. These sites...
متن کاملA study of the impact of social media on consumers
Social media have provided new opportunities to consumers to engage in social interaction on the internet. Consumers use social media, such as online communities, to generate content and to network with other users. The study of social media can also identify the advantages to be gained by business. A multidisciplinary model, building on the technology acceptance model and relevant literature o...
متن کاملThe effect of social media quality and social presence on intention towards social commerce with the emphasis on educational services
Today, social media as a channel for offering educational services has become an extensive and effective educational tool for the students. This survey aimed to investigate the effective factors on intention towards social commerce of educational services among students. The statistical population included social media users at Isfahan university of medical sciences in Iran. 214 students were s...
متن کاملOnline Bonding and Bridging Social Capital via Social Networking Sites
This research aimed to explore types of online social capital (bridging and bonding) that the Emiratis perceive in the context of social networking site (SNS) usage. A snow-ball sample of 230 Emiratis from two Emirates, Abu Dhabi and Dubai was used. The results showed that WhatsApp was the most frequent SNS used by the respondents. Also, a significant correlation of the intensity of social netw...
متن کاملUnderstanding Musical Diversity via Online Social Media
Musicologists and sociologists have long been interested in patterns of music consumption and their relation to socioeconomic status. In particular, the Omnivore Thesis examines the relationship between these variables and the diversity of music a person consumes. Using data from social media users of Last.fm and Twitter, we design and evaluate a measure that reasonably captures diversity of mu...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: HCMCOUJS - ECONOMICS AND BUSINESS ADMINISTRATION
سال: 2020
ISSN: 1859-3453,1859-3453
DOI: 10.46223/hcmcoujs.econ.en.8.1.170.2018